The Polymode family explores personality, functionality and flexibility as a variable font, and it starts demanding more from the audience when the Realness slider gets dragged up. Attitude pushes against convention and takes personality to a high level, while remaining eminently flexible and up for anything. It’s here for attention, for standing up and standing out. Its original roots of Lining Gothic are put under the magnifying glass: the flat sides are amplified, and the angularity of letters like g, a and s are taking the focus. Other strange design ideas are also taking their space: the high-waisted R, the buzzsaw pattern of straight letters like m and n, and a much more confident use of horizontal space.
Attitude brings the designer into the work. It is a textural and joyful design that works for many uses, but definitely has a lilt to its voice. This is subtle confidence, with a distinct flavor.
