Brand font strategy
Changing or updating an organization’s brand typeface requires complex decision-making. We can help you make sense of an existing type palette and create an action plan, including options for commissioning or selecting new fonts.
Our collaborative process
Here’s an idea of what to expect when we provide brand font strategy.
Current usage assessment
We conduct a thorough assessment of the typefaces used across your organization, documenting where fonts appear and how they’re used.
Gap analysis
We map your current font usage to your organization’s needs, highlighting where added capabilities—like more styles or language support—could strengthen your brand and workflows.
Sourcing options
Based on your landscape and goals, we build a strategic comparison of three sourcing paths: licensing an existing typeface, customizing one, or developing something new.
Licensing guidance
Font selection and licensing can be complex; we simplify the process by explaining what to expect when you work with a font distributor.
The value of a brand font strategy
Forecasting accuracy
Thoughtful planning can predict and reduce the cost of updating or adopting a new typeface. Our discovery process helps prioritize efforts and determine where you should spend or save before making further investments.
Risk mitigation
We’re experienced in identifying the implications of changing or adopting a typeface. We begin flagging and documenting risks within the first week of getting to know you and your challenges.
Futureproofing
A new or updated brand font should be flexible enough to fit needs for years to come. We advise you on ways to make your visual identity evergreen and flexible.
Expanded design capability
Researching and scoping rebrand efforts is a full-time job. We temporarily join your team when your capacity is at its limit.
We look forward to hearing from you—email us to learn how we help.